Direct To Consumers Symposium

Here is some of what you can expect to learn at the Symposium.

For “Technology at the Speed of Light” the DTCWS Steering Committee asked one of the panelists, Lisa Mattson from Jordan Winery, a series of questions about the brand’s use of video. What purpose does it serve? What’s the budget? Do you use videos for trade marketing? Naturally, Lisa answered the questions on video.