See the first of a six series video email campaign for Hagafen Cellars. Our goal was to create a series that was informative, fun, down to earth and folksy while inviting visitors to sign up for club membership. The video is utilized in the tasting room, social media sites and other online venues in addition to video email.
Making wine is an absolutely unique process.
It’s a one shot deal, once a year. You get no second chances if the wine doesn’t turn out.
Putting together a video email campaign is a “Done for You” process so you can get back to doing what you love, making wine.
We front-load 6 months of video emails at at time, so half a year of marketing is done and automated before the growing season even starts.
We decided to let the Inn and the great music speak for itself, rather than add voice over to the script. This is a good example of showing instead of telling through still and video images.
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