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Vineyard Maps and Flyovers from Google Earth Pro
What? You don’t have access to a helicopter and million-dollar stabilizing camera? No worries. You too can show your audience where your vineyards lie and let them know why the location makes for great wine. Visualize & Analyze your World in 3D Put the globe at your fingertips and leverage Google Earth Pro’s powerful flexibility […]
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Why Content Marketing Beats Out Advertising [INFOGRAPHIC] Powered by Contently
This one was worth reposting. It comes from The Content Strategist. http://contently.com/blog/2013/02/12/why-content-marketing-beats-out-advertising-infographic/
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Will 2013 Be Worth Your “Cat?”
January 1, 2013: I started the new year by killing a cat. It was more like cat suicide. I was going 45 miles per hour as it darted out across two lanes of traffic to meet it’s maker and my front wheels. There was a car to my right and another behind me and I […]
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Do Video Campaigns Really Work or Is The Emperor Wearing No Clothes?
What happens if what I’ve been pitching all over town isn’t true? About two years ago, I made an agreement with Ken Nerlove, owner of a 1,000-case winery, Elkhorn Peak Cellars, to do a test case study about the effectiveness of running a video campaign. The goal was simple, to increase wine club sign-ups. We […]
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6 ways to Make a Tasting-Notes Video that is Completely Different
So, we’ve all done it, the cliché tasting-notes video. The winemaker stands in front of the barrels and pours a glass, swirls it, sniffs it, tastes it and then talks about it. OK, so that makes for a great foundation video, especially if it’s done with beautiful lighting and the background is beautiful. But what […]
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Change Under-Utilized Email Lists into Wine Club Memberships
Did you know that simply by having the word “Video” in your email title and then, of course, including that video in your email campaign, you can raise your click through rate by as much as 8-12%.
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Pairing Wine with Stories: Steps for Pulling In Your Audience
What is it about stories and wine that go together so well? You could have 10 different people around the tasting room bar and you start pouring the wine and, like magic, the stories just come.
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Engaging wine videos that talk WITH me, not AT me
Are you still stuck in the video brochure model where slightly fake-sounding voice over artists speak AT your audience instead of WITH them? Do your videos last more than two minutes? Are you telling people about your vineyard instead of inviting them in to engage with your staff, your brand and your wine? If so, […]
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Video that Arms your Distributors with Powerful Information
Your sales person is standing in front of a restaurant, ready to meet with the wine buyer. They need a quick refresher on the information on your new release. They need the tasting notes and a reminder of your unique brand so that they can sell a case or two quickly and effectively.
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Wine Video Marketing: Stretch your Marketing Bucks & Engage Consumers
Often the mistake people make is in trying to make a video that speaks to too many different markets, which waters down the entire message and often results in a bland video that lacks emotional oomph. In the new social and relationship marketing age, if done right, video can elicit an amazing response of “Wow, […]