Ken is the grape grower and owner at Elkhorn Peak Cellars. He knows that people come to his boutique winery to learn about what is going on in the fields and how that effects his Pinot Noir. We played off the fact that Ken is a folksy and lovable personality with a love for old tractors and cars. Each piece in the series will begin and end with him in front of, or behind the wheel of one of his wonderful old vehicles. In this case, the brand is simply the personality and interests of the owner of the winery.